How to Create a High Conversion Sales Funnel
Just before my birthday I received this email. Sure, the copy says nothing about the company, and how to use the coupon codes or 10% off all purchases.
So I will throw caution in the wrong direction and dive into the sales funnel.
I clicked on a Facebook ad. I entered the sales pipeline.
The popup greets me immediately. No one wants me to give a name or e-mail.
But they told me I could use a $25 voucher.
Please visit Yin Yoga’s Facebook page for the courses and their website. Customers who want their glasses replaced are often finding it difficult to find a physical way to avoid attempting to buy online.
Why would someone buy in this place? There are some interesting headlines that make customers feel comfortable before purchasing glasses. But can one determine what pair looks best in a pair? We're then offered an easy to follow quiz to see which style suits the person. How can I know how things are going? We need to know sales funnel copy thoroughly.
The Landing Page
An online sales funnel starts with your landing page where you present well written content. A landing page is your first writing project for your business. A landing page is the funnel's entry point and the first sales page that connects existing customers and creates new customers. Google Analytics starts with your landing page. It is the one piece that you need to find in digital marketing.
A landing page with high-quality content will be the entry point to gather leads by connecting with customers’ motivations. Your first page needs to have a good user experience or they will bounce to the next website. It is where new customers and qualified leads find your services and is often the first impression they have of your brand. The landing page is at the top of the funnel and requires effective landing page copy to convert visitors into customers.
And social media posts are part of most sales funnels. By focusing on your business goals you can create more leads with a blog post, or other social media posts like Instagram Pinterest, and so on. But the main thing is to start with a landing page for your company. It doesn’t even need to be a full multi-page website. One page should be enough to start the user journey into your sales pipeline.
It would need to have your contact information. Whether that is your phone or your email is up to you. Clients need a place to get started learning who you are as an online business and entrepreneur.
Your website or landing page needs to be optimized for mobile use. A good web designer understands how to do this. Most websites are accessed through cell phones. Your landing page must contain your contact information because website visitors want to contact you. As your small business grows your website should grow with your business.
A good sales funnel also includes a good website. I use Showit for my client's website.
For Further Reading
Digital Transformation Framework
A good marketing plan or funnel should include social media and email copy.
What is the sales funnel copywriting?
Sales funnel copywriting refers to creating compelling and persuasive written content specifically designed for different stages of a sales funnel. A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. The funnel is divided into several stages, including awareness, interest, decision, and action. Here's a breakdown of how copywriting plays a role in each stage, ultimately leading to an automated selling machine for your business:
awareness stage
interest stage
evaluation stage
desire and action stage
retention stage
Why does copywriting need to be tailored to each step?
The copy needs to be different at each step of the sales funnel because the audience's awareness, needs, and intentions evolve as they move through the funnel. Each stage of the funnel represents a different mindset and requires a unique approach to communication.
As the potential customer moves through the sales funnel, their level of awareness and commitment changes. Therefore, the copy must evolve to match their mindset at each stage of the process, guiding them smoothly toward a purchase. This tailored approach ensures that the messaging is always relevant and effective, increasing the chances of conversion at each step of the funnel.
What are the 5 stages of sales funnels?
Although the steps of an effective selling funnel differ significantly, the same is typical: awareness, interest and evaluation, desire and action, and retention. These are the sales funnel stages that outline sales copywriting for a conscious business’s marketing funnel and sales process.
Inspiration
The first step in a sales funnel is creating awareness for your product or service. This is where prospects become aware of your offering for the first time and begin to see how it can solve their problems. This awareness can be generated through various methods such as advertisements on social media, blog posts, or finding your website through a search engine. This is the crucial first step in lead generation and the beginning of the customer journey.
The first stage serves as the entrance point to your sales funnel... the biggest challenge in the funnel mainly relates to a decrease in online traffic. As a result of the difficulty in turning prospects into leads, copywriting can differ in the context.
If you are writing content on WordPress then you must integrate best practices in search engine optimization. Your content must be well-researched to make people aware of your company's business.
Exploration
You now have the customer's interest. At this time the user has to learn more about the product or explore different possibilities. Here quality content plays an important role in turning leads into fans of your brand. We don't sell to the customer, now we inform customers to attract them into purchasing more products. Typical examples are reading articles, joining an email, a social networking site, or doing research through a drip campaign or newsletter, all aimed at nurturing the new lead and cultivating warm feelings and loyalty toward your brand.
Spark the reader's interest with a steady stream of product information. You are nurturing leads at this point. This stage requires consistency but not being overbearing. Always have an opt-out for your email campaign.
The kind of content necessary for the progress of a prospect from an existing prospect to another stage in a funnel needs to change. Instead, you need to focus on the reader to get attention by capturing the lead.
You have to build enough interest for the lead to continue. The best method for doing that is by launching nurturing/drip campaigns. An automated series of emails to welcome the new customer and guide them to the next part of the funnel, towards the decision.
Evaluation
The content is great... the customers are interested... the customers stay engaged... Now we have to sell. The client finally believes in your products or services. The customer has decided to buy. To assist decision-making, these sales pages are important. But it must continue making this offer irresistible to prevent customers from being lost.
Try different forms for your ad. One firm analyzed its response rates after changing CTA wording from "Start your 30-day trial" to "Start my 30-day trial". When running Facebook ads for example I typically run 7 different creatives at once to get a feel for what works best.
Community
Congratulations on converting leads to paying customers and converting them to buy! Your job is to ensure that your sale is done with utmost care. It's never good for customers to change their minds when completing the checkout process due to poor experience. This is where purchasing decisions are made for new customers, and where you can begin to nurture a fruitful relationship with them. Here we turn prospects into a customer and guide them towards future sales and retention.
If a lead hasn't replied to your first CTA, do not stop. The timing was maybe wrong.
Loyalty
This is an opportunity to convert customers into repeat customers and you won't have to rework everything. It's all about getting clients to tell their friends about this wonderful product.
Retention has a success rate of 60–70 percent when selling to existing customers, versus less than 20 percent when trying to attract new leads. It's far easier and cheaper to retain customers than to find new ones. This is social messaging that is part of your sales funnel.
How can I turn prospects into customers with better copywriting?
Let us go through another sales funnel that works.
How should funnels be structured?
You can develop an action plan to create a new sales funnel to get the customer excited about the product instead of the back button. It will also increase your sales because that's our purpose. Firstly we should start by crafting effective sales emails that will guide the customer through the buying process.
By using persuasive and compelling language, we can turn prospects into customers and increase sales. This can be done through various marketing channels such as social media and email marketing.
What is the type of content used in sales funnel copywriting?
There's a huge variety of media in copywriting and there's a lot of different kinds.
Email marketing is one type of content used in a sales funnel. Your email list is a goldmine waiting to be tapped to grow your services and outreach.
A website is a good option for building a website. I prefer Carrd, Notion and sometimes I use Showit. I believe these give me more room to be creative and most copywriters I know feel Wordpress is difficult to design well with.
A free e-book is also used in marketing sales strategies. If you understand your buyer persona offering an e-book may be a great way to extend lead interest.
How can you write a good copy?
My favorite funnels are carefully planned with clear messages to follow. Unfortunately, discovering a wild animal can be nearly as difficult as locating an esquid and a hipster.
How do you decide what messages should be sent to each phase of the funnel?
Ask yourself this question about how to make your funnel better for your customers. How can you help your customer make an informed decision?
You need the best customer experience to help you make decisions. They believe in emotional reasons to ultimately purchase an item. While they can find solutions to their problems, it is the deeper-seated demands that trigger them most.
What is the state of awareness of my customer?
Your customer’s awareness of your problem and your product/service/brand influences how much info is needed (and how the information needs to be structured) at each step. The famed copywriter Eugene Schwartz laid out the stages of awareness in the novel Breakthrough Advertising: How much persuasive work must be done and what evidence should be made depends a huge part on where the prospects are. It includes each piece of the customer journey from landing pages to the entire funnel.
What are the pain points in their daily lives?
What are their expectations from your brand?
How would they rate your service compared to your competitors?
What do they want to see improved in the future?
These are some of the questions to ask while building an awareness strategy.
Sales funnel copywriter, following is a list of activities
The sales funnel copywriter process includes developing and distributing messages that help prospects get their email address and eventually become long-term loyal customers. A well-written marketing campaign will help your company grow its customer base or even become a fan base. Utilize Google Analytics to inform your content as well.
Blog posts
Blog posts usually occur during a ‘awareness' or ‘intent' stage of the sales funnel processes. Blog posts are useful for visitors by providing information on topics such as video explanations and infographics. Optimizing copywriting is crucial in determining whether to offer organic visitors content that is valuable.
Blogs shouldn't serve exclusively to facilitate buying decisions. A blog post should provide information to generate awareness of the product and can also be used to promote your email marketing campaign.
These posts are focused on ‘educating' your audience and solving their problems. They are designed to convert readers into customers by answering their questions and addressing their concerns. You can also use blog posts to announce new products and services, conduct product reviews, or share industry news.
Social media
Social media content is flexible and present in most stages of sales copywriting. Social Media is mostly the opposite of evergreen content.
Social media marketing techniques in sales funnel copywriting create awareness and interest. The internet can also be useful as a magnet for obtaining leads. Social networks are FREE! Many social networking users have an interest in your services.
It can be a standalone piece of content or can be interspersed throughout the copy to help with reader engagement. A common practice on social media is to include snippets of the most engaging content in each post.
The best-performing piece of content is usually shared on its own as a standalone post. Social media also provides a good opportunity for you to test out different variations of your sales copy with a real-time audience.
Sales and product pages
Compelling product copy is vital for eCommerce websites and sales funnels, guiding customers to purchases. Descriptions on product and sales pages should communicate details potential buyers need to evaluate offerings and determine if they meet their needs. Copy should highlight product features and differentiate from competitors without overselling. It should also incorporate relevant keywords shoppers are searching for.
Clear, benefits-focused writing removes friction during checkout. Transitioning seamlessly from product exploration to final sale depends partly on customer-centric verbiage at all stages. When product details resonate and ring true, customers gain confidence to complete transactions on eCommerce sites.
Infographics
Infographics visually communicate information in a way that is both interesting and easily digestible for audiences. By combining compelling images, graphs, and minimal text, infographics transform complex data into shareable content.
This characteristic makes infographics a valuable tool for driving engagement; landing pages featuring infographics tend to be viewed and shared widely. Infographics serve the dual purpose of simplifying concepts and entertaining readers.
Paid digital advertising
Paid digital advertising, especially pay-per-click (PPC) models, requires ongoing optimization to be effective. Advertisers must conduct thorough research into search engine results page (SERP) niches and perform comprehensive keyword analysis.
These efforts help focus PPC campaigns by identifying the terms and placements most likely to convert potential customers into paying ones. Appropriate targeting and messaging prompts website visitors to take desired actions, from signing up for a newsletter to making a purchase.
Lists
Similar to the articles except that it is organized with sections organized chronologically. Lists can be used to show steps to reach goals or to demonstrate corresponding actions.
Email campaigns
Another great process for copywriting especially during the interest-retaining phase. Sales funnel copywriting methods range from informative features and videos to coupons, making it a crucial aspect of effective copywriting.
If you are trying to sell a product through a sales funnel, you want to make sure as many people as possible click through to your site and fill in that form. That is where sales funnel copywriting comes in. Case studies show that email marketing works for business development.
Galleries
You can use it to showcase your products or services, display your expertise, or put your products in front of potential customers. Gallery designs are very intuitive, and they are the easiest type of website design to create.
You can use it to showcase your products or services, display your expertise, or put your products in front of potential customers.
You can create a LinkedIn gallery or carousel with Canva.
Using an image size of 1200 X 1200 px is what I have found works well. And this is a pretty good short tutorial on how to use Canva.
Directories
Often published in newspapers or magazines. Usually written in the first person, but also in the third person. Can be either positive or negative in tone. Can be of any length. Common topics include advice, entertainment, features, how-to, news, opinion, reviews, sports, and trends.
Articles
Often found on digital platforms such as websites and magazines. They are often used to promote products or services by posting unbiased product reviews from a brand’s fans. These can range from beauty products to household items. They are often found on social media websites such as Medium, Reddit, or Quora.
For brands, these reviews are an excellent way to reach out to potential customers and improve their image. They can also be used to gather feedback and improve their products or services.
For more check Writing Format for Business Email, and Copywriter Job Description.
FAQs
Here are 3-4 potential FAQs based on the content provided:
1. What is a sales funnel and why is copywriting important for it?
A sales funnel is a marketing concept that maps out the journey a customer goes through when making a purchase. It is divided into several stages, including awareness, interest, decision, and action. Copywriting plays a crucial role in each stage of the funnel by creating compelling and persuasive content that guides the customer towards a purchase. Tailoring the copy to match the customer's mindset at each stage increases the chances of conversion.
2. What are the five stages of a typical sales funnel?
The five stages of a typical sales funnel are:
- Awareness: Prospects become aware of your product or service and how it can solve their problems.
- Interest: Customers learn more about your offering and begin to develop an interest in it.
- Evaluation: Customers decide whether to buy your product or service.
- Desire & Action: Leads are converted into paying customers.
- Retention: Focusing on converting customers into repeat customers and brand advocates.
3. What types of content are used in sales funnel copywriting?
Various types of content are used in sales funnel copywriting, including:
- Email marketing
- Blog posts
- Social media content
- Sales and product pages
- Infographics
- Paid digital advertising
- Lists
- Email campaigns
- Galleries
- Directories
- Articles
4. How can I turn prospects into customers with better copywriting?
To turn prospects into customers with better copywriting, you can:
- Craft effective sales emails that guide customers through the buying process
- Use persuasive and compelling language to increase sales
- Utilize various marketing channels such as social media and email marketing
- Create a sense of urgency to encourage quick action
- Highlight the benefits of your product or service rather than just the features
- Use storytelling to engage readers and make your message more memorable