You see it everywhere, right? More and more folks are caring about where their stuff comes from and what it's doing to the planet. So, if your brand's trying to do good, but it's like you're talking to a brick wall, you're not alone. It can be tough to get that message across! We're talking about translating complex environmental, social, and governance (ESG) stuff into stories that actually grab people.

That's where a skilled sustainability copywriter – or even an eco-friendly copywriter – comes into play. At Salish Sea Consulting, we help businesses like yours cut through the noise and connect with those eco-conscious consumers. And get this: Nielsen says a whopping 66% of people worldwide are willing to pay a bit extra for sustainable brands, and for Millennials, it's even higher at 73%! That just goes to show, there's a real incentive to nail your sustainability messaging.**

But it does really start with Making Better Choices.

Why Generic Copywriting Falls Short for Sustainability Copywriters

Let's be real, just slapping some "eco-friendly" buzzwords on your website? People see right through it. Generic copywriting often falls flat here because, as Accenture points out, consumers are checking out brands' claims more than ever and want to see the proof. This leads to a few problems:

- No Trust = No Connection: Folks are smart. If your claims feel hollow, it backfires and hurts your rep. Think about it: nearly three-quarters (73%) of people would shell out a bit more if they could actually see where their money's going (Sproutloud). Transparency matters!

- ESG?: Trying to explain all the technical stuff? It's a snooze-fest.

- Missing the Feels: Sustainability isn't just about facts; it's about values. If you're not connecting on that level, you're missing out. McKinsey found that over 60% of us think sustainability is a big deal when we're buying stuff.

- Leaving Loyal Fans on the Sidelines: People who care want to support brands that care. Don't leave them hanging! Label Insight tells us that a massive 94% of consumers are more likely to stick with a brand that's totally transparent. Bottom line? Transparency builds loyalty.

- Did You Just Greenwash?: Mess up your messaging, and you risk getting called out for greenwashing. Ouch.

But hey, good news! Solid sustainability copywriting gets all this and bridges the gap between what you're doing and what your audience wants to hear.

Introducing Salish Sea Consulting as the Solution: Sustainability Copywriting That Actually Works

At Salish Sea Consulting, we're not just any writers; we're sustainability copywriters – think of us as your go-to eco-friendly copywriters who get how to make an impact. We craft stories that don't just tell; they inspire, build trust, and yeah, actually work. Our thing is simple: we help you talk about your sustainability stuff in a way that's clear, honest, and makes people care. Like Gallup says, people really value honesty and integrity, and we make sure that shines through.

So, what makes us different?

- We Get Sustainability (For Real): We're passionate about this stuff and get the nitty-gritty of environmental and social issues. We know folks are worried about things like plastic waste, climate change, and running out of resources (Euromonitor International), and we know how to address those concerns.

- Transparency is Our Middle Name: We believe in being upfront and building real connections. Like Sproutloud pointed out, 86% of Americans think being transparent as a business is super important right now.

- We Speak Your Audience's Language: We know what makes those values-driven consumers tick – you know, the 32% of folks who are really trying to live more sustainably (Deloitte).

- We're All About Results: We want your copy to do more than just sound good. We want it to get people engaged, build loyalty, and help your business grow – especially since Accenture says over half of us (around 55%) are cool with paying a bit extra for eco-friendly stuff.

As an Eco-Friendly copywriter, I work to understand how we can work to reduce our carbon footprint in our work, in our homes, and in our hobbies. For your online business, you may want to explore sustainable website hosting, and accurately track your carbon footprint. As sustainable business owners, we educate ourselves on the three pillars of sustainability, and we want to follow these principles in our business practices.

What Does a Sustainability Content Writer Actually Do?

Think of a sustainability copywriter, or an environmental copywriter, as your secret weapon in the sustainability world. Here's a sneak peek:

- Website Words That Wow (and Convert!): We create website content that clearly spells out your sustainability wins and why they matter.

- Blog Posts That Get People Thinking: We write interesting stuff that educates your audience on sustainability topics and positions you as a leader.

- Case Studies That Show the Real Deal: We tell the stories of how your sustainability efforts are making a difference.

- Social Media That Sparks Action: We create engaging content that gets people talking and raising awareness.

- Making Sense of the Complex Stuff (ESG Reports, Anyone?): We turn all that complicated data into stories people can actually understand.

- Keeping Your Message Consistent and Real: We make sure your sustainability story is the same everywhere you talk about it.

Basically, whether you call us a sustainability copywriter, an environmental copywriter, or even a green copywriter, we take your commitment to sustainability and turn it into words that make a difference.

Why Should You Choose Salish Sea Consulting as Your Sustainability Writer?

So, why pick us as your copywriter for sustainable brands?

- We Know Our Stuff: We've got a solid track record of helping businesses just like yours talk about their sustainability efforts in a way that works.

- Your Success is Our Goal: We're all in on helping you reach your goals. We take the time to get what you're about and tailor our approach to you.

- We Speak Your Tribe's Language: We get what makes those conscious consumers tick – you know, the nearly 6 in 10 consumers who are willing to switch up their shopping habits to be kinder to the planet (IBM Institute for Business Value).

- Clear and Compelling? That's Our Motto: We're pros at taking complex stuff and making it easy for everyone to understand.

We do our homework, get to know your brand inside and out, and then craft stories that connect.

Ready to Make a Bigger Impact?

Stop letting your sustainability story get lost in the shuffle! Let's team up. With Salish Sea Consulting as your sustainability copywriter, we'll craft words that resonate, inspire action, and help build a better future.

Let's Get Started:

- Grab a Free Chat: Let's talk about your sustainability goals and how we can help.

- Snag Our Free Guide: Get our best tips for writing awesome sustainability content.

- Check Out Our Work: See what we've done for other folks.

- Just Want to Chat? Hit Us Up! We're happy to answer any questions.

What is Eco-Friendly Copywriting?

Eco-friendly copywriting is the art of crafting compelling content that highlights your brand's sustainability efforts while avoiding greenwashing. It involves using language that is honest, transparent, and aligned with your eco-friendly values. The goal is to build trust with your audience and inspire them to support your sustainable initiatives.

Got a Specific Area? We've Got You Covered:

Whether you're in renewable energy, making sustainable fashion, growing food responsibly, or anything in between, we can help you connect with your people as a specialist environmental copywriter.

Got Questions? We've Got Answers:

- What kind of sustainability stuff do you write? I write sustainability content and copy for businesses of nearly all sizes. Any company looking to improve their stading is sutainability circles could be a potential client. In the past I have worked with groups helping whales, looking for help with environmental messaging for coatings company, and I have helped rural Washington farmers find sustainability grants in the area of waste to energy projects

- How do you make sure it's authentic? I work to understand your unique voice. My work isn’t carbon copied AI fluff. I work to find a unique angle for your content that can reach and resonate with your target audience.

- What's the process like? Once we have an outline for the project I take the time to review your current content and strive to understand where it can be improved. I then do my SEO research which is very valuable. Then I start writing your unique sustainability content. As a sustainability writer I take a great deal of pride in the work I perform for you.

Let's Craft a Story That Converts – and Makes a Difference. Get in touch with Salish Sea Consulting today!