Strengthen Your Brand's Story with Conscious Copywriting
What is Conscious Copywriting Today
Conscious copywriting is not just a new marketing idea. It is a way to tell a different story, which has been lost in the cacophony of ads and products. Writing with a purpose, a goal in mind can help readers connect with your message. At the same time, you can also benefit from writing with a purpose in mind. A conscious copywriter can help you stay focused and get the most out of your efforts.
My name is Chester Beard and I am a freelance copywriter focused on clear communication, ethical marketing, and creating the ideal content with the right words and the right fit for finding your ideal client. I consider myself a conscious copywriter and I am looking for human beings and conscious business owners to connect with.
I write copy that connects and will feel like you. My marketing campaigns make online content that will reach your potential clients where they are at. At Salish Sea Consulting, I take a holistic approach to content strategy, user experience, engineering, and content marketing. That means our content team is involved from the start of the wire-framing phase and the structure of the words on the page, working on a monthly retainer or hourly basis to ensure high-quality and effective content for your business.
Writing to convert, in my opinion, reduces people to machines with buttons to press. You don't care why or how they do it; all you care about is that they do it.
I believe that as human beings we are far more knowledgeable and savvy than many copywriters give us credit for. We can all tell when we're being marketed to, and we usually don't enjoy it (at least I don't). When marketers try too hard to sell their products or services, they lose their potential customers and ruin the experience for everyone involved. An obvious, in-your-face sales pitch can be annoying and a form of manipulation.
That's why I put a premium on connecting in both my own writing and that of my clients. As a conscious copywriter seeks connection instead of just sales. It is part of ethical marketing practices. It is the golden rule of marketing strategy in action.
What are the key principles of conscious copywriting?
Key principles of conscious copywriting include authenticity, empathy, transparency, and value-driven messaging. It involves connecting with the audience on a deeper level, understanding their needs, and offering genuine solutions through copy that resonates with their values and emotions.
Notes on Storytelling in Design
Part of your Conscious brand is also Digital Transformation
For another take on The Art of Conscious Copywriting
I'm confident that the conversion will happen, even if it takes somewhat longer.
You and your story:
When the About Me page isn't about the person behind the website or business, it's one of my main gripes. You can tell me what you are solving but for the most part, it should be about you.
I frequently see copywriters and coaches advise people to focus their About Me pages on their ideal clientele instead, and I firmly disagree. When I go to an About Me page, it's because I'm genuinely curious about the individual, and I believe most others feel the same. I'm not interested in being sold to again.
By failing to relate your personal narrative, you are foregoing an important opportunity to connect with your audience. While our stories will always be unique, there will always be similar moments and themes to which others can identify.
The problem you are solving:
Whether this is a service, product, or package businesses, they all answer a need.
Conscious copywriting is about writing copy for a purpose. It's about content marketing with the reader in mind and not just for the sake of selling. It's about creating value for your audience and helping them solve their problems. Conscious copywriting is all about creating a heartfelt connection with your reader. It's about making them feel something. It's about showing them the value of your product or service.
This issue could be practical, aspirational, or emotional, but I believe you should exercise caution when dealing with emotional issues in particular.
I notice a lot of copy that preys on people's anxieties, and it always makes me uneasy. Having said that, demonstrating that you understand your clients' or customers' actual condition, the issues they are facing (sometimes referred to as "pain points"), is a powerful method to engage.
Your vision of the future:
Your vision of the future:
This pertains to both your overall future vision, your goal, and why you do what you do, as well as your client's or customer's individual future after buying from or working with you.
I believe that this should be handled with caution and that making promises you can't meet just breeds distrust. You won't be able to help them earn $60K in one day, or remove all of their self-doubt and stop them from delaying, but you might be able to make them feel lighter, bolder, or have a little more time in their day.
My approach to copywriting is an approach that considers the reader. It takes into account the reader's intentions and interests, as well as their emotional state. One cannot rigidly follow any patterns or formulae as every reader is different and every piece of content has a different audience. It covers key points the reader wants to hear more about, ensuring alignment with their needs and the overall marketing plan.
Conscious copywriting is about writing a blog post for a purpose. It's about content marketing with the reader in mind and not just for the sake of selling.
What does writing for conversion include?
This may include creating a landing page for your business.
Writing blog posts to gain traffic and views
Course descriptions that tell your unique story
Helpful product descriptions that most readers can relate to
Conscious copywriters are not like traditional conversion copywriters who make promises they can't keep in order to sell products or services. Instead, they are more like advisors who provide customers with the information that they need to make informed decisions. about buying a product or service, not just about what the company wants to sell.
Conscious writing is characterized by empathy and active listening that helps the author take in and reflect on the customer’s needs, desires, emotions, and concerns.
What is the process?
What should be considered?
A Heartfelt Audience
Conscious copy should concentrate on knowing your audience's sufferings, gains, hopes, dreams, concerns, and frustrations. To begin, you must demonstrate that you understand and empathize with their situation. So you can figure out how you can assist them.
The more you know about your target audience, the more likely you are to make relationships. Specifically, a conscious copy should be centered on knowing your audience's hurts, gains, goals, dreams, concerns, and frustrations.
Marketer Research
Qualitative and quantitative research are the two forms of research.
Surveys, social media, user interviews, and chat logs are examples of qualitative research (soft data).
You'd be surprised at how much information you can glean from your customer service representatives. I'm guessing the answer to all of Comcast's customer service problems may be found in the call transcripts.
It's more analytical and subject to interpretation in various aspects. When these data sets are combined, you may get a better idea of who your target audience is and how they're talking about your brand.
Tone and Voice
When it comes to conscious copywriting, finding a tone that connects is crucial.
Be mindful of coming off salesy or heavy-handed.
While tone and voice are often used interchangeably, they have very different meanings. Tone connotes a general feeling or attitude towards a subject while voice is the way in which someone speaks or writes. Copywriters can use these terms to change the way in which their copy sounds and thus, engage the reader more easily.
For example, when using tone in a headline, it might be less engaging to write "Our Free Gift" rather than "Give us your email and receive our free gift."
Context
Your brand is discovered by potential clients at various stages. The three steps are often thought to be awareness, consideration, and choice. The work that has to be done to get them closer to conversion differs at each level. That means you'll have to adapt the way you write as well.
A call to action is just one of the many elements that can help. The copy needs to be well written, have a clear message, and have good visuals. When those three things come together, it becomes easier to capture a reader's attention and make them want to take the desired action.
Being aware and conscious of where the prospect is during the decision process can make your conscious copy more useful and relatable to your audience. There is a good chance the first touch point is not through the main webpage of your brand but through a social media post is the first time they hear of your brand.
Design a Brand Narrative
Copy and design must function in tandem. This may include using link-in-bio for your online profiles
The landing page does not need to be your only point of connection. Conscious copywriting can make a blog post a conscious source of connection.
When it comes to conscious copywriting, the writing should, predictably, lead the design. Conversion copywriting would put the sales page front and center with written content to make the sale there.
Good copywriters should also be concerned with the presentation of the words on the page. Fortunately, I do also work as a web designer too.