Spread your message. Spend more time chasing sunsets.

Being eco-consciousness, sustainable is no longer optional, your brand's voice needs to resonate with both purpose and authenticity.

Enter the sustainability copywriter – your ally in writing compelling narratives that bridge the gap between science and marketing, all while championing the environment.

As a freelance sustainability writer, I specialize in what I call "conscious copy" – content that not only delivers your message effectively but does so with a deep understanding of environmental issues. Whether it's blog posts, website content, or marketing materials, my work aims to inform, inspire, and ignite action without resorting to pushy sales tactics.

Finding a copywriter who truly grasps sustainability challenges can be like searching for a needle in a haystack. But that's where I come in. With a wealth of experience writing for various ethical brands and businesses, I bring a unique blend of environmental expertise and marketing savvy to every project. My goal? To help your eco-conscious brand stand out in the digital landscape, driving leads and spreading your message through SEO-optimized content that speaks to both search engines and conscious consumers.

By choosing to work with a dedicated sustainability copywriter, you're not just getting words on a page – you're partnering with someone who shares your commitment to protecting our planet. Let's collaborate to create content that not only meets your business objectives but also contributes to a more sustainable future.

What is a Sustainability Copywriter?

A sustainability copywriter is a specialized content creator who helps eco-conscious and sustainable businesses amplify their message, expand their reach, and boost their revenue through compelling, SEO-optimized content. They craft narratives that bridge the gap between science and marketing, while championing environmental causes. Their work includes creating various types of content such as blog posts, website copy, and marketing materials that inform, inspire, and ignite action, all while maintaining authenticity and avoiding pushy sales tactics.

Why am I, Chester Beard, the right sustainability copywriter for you?

My passion for environmental protection isn't just professional—it's personal. Living on Whidbey Island has given me a firsthand view of nature's beauty and fragility, fueling my commitment to preserve our environment for future generations.

As a sustainability copywriter, I offer:

1. Expert SEO-driven content

   • Blog posts and website copy optimized for search engines

   • Long-form content for lasting SEO impact

   • In-depth market analysis to position your brand effectively

2. Strategic content marketing

   • Comprehensive plans to increase your brand's visibility

   • Social media strategy across platforms (Reddit, Quora, Pinterest)

   • Email sequences and campaigns to drive traffic and engagement

3. Brand voice development

   • Crafting a unique persona that resonates with your target audience

   • Collaborating with your internal brand strategist

   • Ensuring consistency across all marketing materials

4. Specialized sustainability writing

   • White papers on specific sustainability topics

   • Avoiding greenwashing through authentic communication

   • Highlighting your sustainable practices and products

5. Diverse content types

   • SEO-researched blog posts

   • Web copy and newsletters

   • Social media content and advertising

   • Pinterest pins and advertising strategies

6. People-centered approach

   • Taking a mindful, research-based approach to understand your market

   • Crafting messages that truly connect with your audience

My writing is always clear, concise, and delivered on time. I pride myself on creating copy that not only informs but also converts readers into customers.

By partnering with a dedicated sustainability copywriter, you're not just improving your marketing—you're contributing to meaningful change. Let's work together to grow your sustainable business while making a positive impact on our planet.

How a Sustainability Copywriter can

Help You While You Sleep

By combining SEO, blog writing, copywriting, product descriptions, and some kind words to create attractive inbound marketing strategies that boost sales and sustainability. That is how a sustainability copywriter works.

SEO works while you sleep. Once a blog post is up and running, it’s running. There’s no need to post at a certain time on social media. There is no need for expensive ads - Pinterest is fine. And there is no need to keep office hours to answer phone calls.

If you are asking for the difference between a sustainability copywriter and an eco-friendly copywriter. Both work as eco-friendly businesses and as sustainable copywriting in the sustainable environmental community. 

I have chosen to work as a freelance sustainability copywriter. You need a unique brand voice for your passion project. This includes website copy for your landing page, blogs, and email marketing that is not pushy.

As an Eco-Friendly copywriter, I work to understand how we can work to reduce our carbon footprint in our work, in our homes, and in our hobbies. For your online business, you may want to explore sustainable website hosting, and accurately track your carbon footprint. As sustainable business owners, we educate ourselves on the three pillars of sustainability and the six R’s of sustainability, and we want to follow these principles in our business practices.

Make your eco-story convert, Storytelling Blog

Your brand story is what sets you apart from the competition and gives your customers a reason to choose you over them. That's where storytelling comes in.

I think you have found a place for a successful eco-story conversion. What differentiates me from others who create an environmental copy? 

There are so many unique brands in the eco-friendly eco-conscious universe. All doing such great work with the climate crisis. I want to be a part of the solution.

• Experienced in environment and climate research. It also means you can save money and time by understanding how the climate software you use for B2C climate startups can help you.

• Familiar with some climate technology having worked with several environmental tech startups in the past as a software developer or as a grant writer for

  Why hire a copywriter?

• Work with you to help bring value to your brand. I focus on your target audience and craft a message that will resonate with them.

• Blog writing, email campaigns, and Pinterest ads - which are still very effective. I bring attention to environmental issues, renewable energy, and your local green business owner. I work with SEO best practices to gain traction for your projects.

What influences my writing the most?

I have often used hero journeys in stories. I want readers to experience adventure, align with the mission, and change in the final product. A sustainability copywriter knows the hero's journey as an age-old story arc that has been around for centuries. It relates closely to psychologically immersive content and is meant to get people hooked on your message. 

Occasionally I incorporate my own pop culture! Pop culture can make it easy for authors to connect to audiences by providing great references to Game of Thrones, Lord of the Rings, or Succession. I love a good story, I love telling a good story for sustainable brands that are conscious of our environment and how fragile it is.

Your brand is more than just a brand

Your brand is built on a strong foundation. You know how conscious consumers are voting on brands with similar values. As a  sustainability and mindful copywriter, I know the value you espouse, and I want to share your brand with the world and your local community.

How do I share my values?

Values such as natural foods; sustainable packaging; sourcing recycled and upcycled materials; Fair labor and fair trade across the globe; slow fashions; and ethical business processes— all day every day. As a sustainability copywriter or green copywriter, I am responsible for creating a content marketing strategy for your business.