Pinterest Keyword Research

Getting Started

Pinterest drives 33% more website traffic than Facebook, with 450 million active monthly users searching and saving content daily. One small business recently boosted their website visitors by 287% through smart Pinterest keyword research. Let's learn exactly how you can do the same.

What Makes Pinterest Keyword Search Different?

Pinterest combines visual elements with text search, creating unique opportunities for content discovery. Users often start with broad ideas and get inspired by what they see, making the platform perfect for brands and creators to connect with interested audiences.

The search system looks at:

- Words used in pins and boards

- Image quality

- User engagement

- Account reputation

- New content

Maximizing Your Business Visibility on Pinterest Through Keyword Research

The Importance of Visibility on Pinterest

As a business owner, you understand that visibility is crucial for success. Your goal is to ensure that potential customers can easily find your products or services. In the digital age, this means having a strong online presence. One platform that offers great potential for increasing your visibility is Pinterest.

Why Pinterest?

Pinterest isn't just another social media site; it's a powerful visual search engine with millions of users worldwide. While many people use Pinterest for personal inspiration, it's also an invaluable tool for businesses. If you haven't started using Pinterest for your business yet, now is the time to begin.

The Power of Keyword Research on Pinterest

The key to success on Pinterest lies in effective keyword research. Here's why it's so important:

Targeted Audience Reach: Keyword research allows you to understand what terms your potential customers are using when searching for products or services like yours.
Improved Visibility: By incorporating popular, relevant keywords into your pins, you increase the chances of your content appearing in search results.
Better Engagement: When your pins match what users are searching for, they're more likely to engage with your content, leading to more saves, clicks, and potential customers.

Pinterest vs Google Search Patterns

Pinterest users search differently than Google users. They're often ready to buy, save ideas, or start projects. Here's what that looks like in practice:

A Google user might search: "how to bake cookies"

A Pinterest user searches: "easy cookie recipes with few ingredients"

Google user: "wedding planning tips"

Pinterest user: "unique wedding ideas rustic outdoor"

Smart Ways to Find Keywords

The Pinterest search bar tells you exactly what users want. Start typing and watch the suggestions appear - these show real searches from real users. You know that keywords are important. You also know that different types of keywords can be useful for different purposes.

Four Types of Pinterest Keywords

Pin Keywords Short, topic-focused terms users type when looking for specific pins. These direct searches often lead to saves and clicks.
Board Keywords Broader terms people use to find collections of related content. These help organize your content for discovery.
User Keywords Terms related to profiles and personal brands. These help build your Pinterest presence.
Brand Keywords Specific searches for business names and products. These drive targeted traffic.

Try this quick exercise:

Type your main topic into Pinterest search. Notice the colored suggestion buttons that appear below? These show popular related searches. Write these down - they're gold for your content planning.

Pinterest Trends adds another layer by showing you what's popular right now. Watch for seasonal shifts and trending topics in your area.

Want more data? Google Keyword Planner helps round out your research with broader trends and search volumes.

Placing Keywords Effectively

Your keywords need homes throughout your Pinterest presence:

Your Profile: Write your business name and description with natural keywords. Tell visitors clearly what you offer without keyword stuffing.

Your Boards: Choose names that match how people search. Add rich descriptions using related terms your audience uses.

Your Pins: Start titles with your main keyword within the first 40 characters. Create helpful descriptions using a few relevant terms. Give your image files clear, searchable names.

Track Your Success

Use Pinterest Analytics to see:

Most-viewed pins
Click patterns
Save-to-visit ratios
Engagement trends

Let this data guide your strategy. Create more content around terms that bring traffic. Fix underperforming pins by testing new keyword combinations.

Your Next Steps

Start with these simple actions:

1. Research your main topic on Pinterest

2. Note all relevant search suggestions

3. Update your profile with clear keywords

4. Create one new optimized pin

5. Check results weekly

Keep Growing

Pinterest marketing builds momentum over time. Each optimized pin adds to your foundation. Keep creating helpful content, use clear keywords, and watch your traffic grow.

Want help tracking your progress? Get our free keyword tracking template here [Link].

Ready to start? Choose one board to optimize today, then build from there.

Supplemental Content, How to get more out of your keywords

Here are a few things you can do to improve your keywords:

1. Use more specific keywords. If you're using general keywords, then chances are your pins are getting lost in the shuffle. Try using more specific keywords that are relevant to your business and products.

2. Use keyword-rich descriptions. When you're creating your pins, be sure to include keywords in the descriptions. This will help your pins show up in search results.

3. Target long-tail keywords. Long-tail keywords are usually more specific and have less competition. This means they're more likely to get your pins seen by the people who are actually looking for what you're selling.

4. Use relevant hashtags. Hashtags are a great way to get your pins seen by more people. When you use relevant hashtags, you're more likely to show up in searches for those keywords.

5. Limit your keywords. If you're using too many keywords, then your pins may come across as spammy. Stick to one or two keywords per pin, and use them strategically.

By analyzing your results and making changes to your keyword strategy, you can ensure that your pins are being seen by the people who are most likely to be interested in them. So take some time to review your analytics and make changes accordingly. Your business will thank you for it!

Pinterest Keywords will Skyrocket Your Reach