What Authors Should Know About LinkedIn
How Authors can use LinkedIn
…is a great way to connect with other authors get help from experts and make a first impression.
Do you want to keep writing?
LinkedIn is a social media platform where professionals can network, connect, and communicate with other people. LinkedIn has become an effective tool for authors to showcase their skills and build their profile as creative writers on the professional networking site. LinkedIn is a great place to market your work as an author.
You might also want an author website. LinkedIn is for authors and those authors who want to reach a wider audience and new readers.
Maximizing Your Author Presence on LinkedIn
LinkedIn is a professional networking platform that connects professionals and potential employers. It is a great place to promote your skills, make connections, build relationships with people who are in the same industry as you, find mentors, and get more visibility for your book.
I always ask authors this question and I get a very positive response. If you want to keep writing, you will find that your motivation is not just about the money or recognition from your book sales. You will continue to write because you love what you do and it is something that means everything to you.
Do you want to be published?
Author branding is an important first step in promoting your books.
If you want to promote your writing, make sure you include the word "writing" in your Headline and Summary in your LinkedIn profile so your target audience can find you. LinkedIn profiles optimized for a search engine will reach more potential readers. You can add more keywords as necessary if you want to target a specific audience (e.g., editors of "The New York Times", journalists etc.).
If you are trying to promote another author's work, choose words that relate directly to their genre (e.g., crime thriller) and avoid using words like: "amazing", "best-selling author", "best-selling novelist" or anything similar which might put readers off from reading what they have to say.
The world is a busy place and it's really important that you keep up with all of the latest developments, especially if you are an active writer. You want to attract like-minded people, so join some LinkedIn groups where you can meet people in a casual manner.
You can share your articles on LinkedIn and get more people to read them by using LinkedIn's popular Article Sharing feature which allows readers to comment on your article and even share it with their own network. You can create a newsletter too for your target audience.
There are many other ways of getting more exposure for your writing, including running a blog on WordPress or Tumblr (if you have the time), posting updates on Twitter, blogging at The Writer's Den, and getting reviewed at independent sites like Planet-Writers.com
Even if you don't want to write for publication, there are lots of different ways in which writers can build an audience. You will constantly need to work on your branding so keep your profile up to date.
Networking for Introverts
How your network is the most important part of any author's career. You need to build connections with other people to get your work published and grow a following. If you want to increase your networking, it is best that you join LinkedIn for authors, which allows authors like you to network and make contacts. Some services will get you the email address of your prospect.
How to Connect on LinkedIn
LinkedIn is one of the best networking platforms, which helps you to connect with your target audience. It is a platform that provides an opportunity for professionals and companies to connect and build relationships. LinkedIn can be used as a tool for networking and business development among different businesses in the same industry or across industries.
Which Are The Best Ways To Approach People Online?
Just reach out and ask them to connect with you. It is really just that simple.
What you need to do to get the most from LinkedIn
Optimize Your Author Brand
Your LinkedIn profile should reflect the image you want to project to potential clients, customers, and employers.
You can use a combination of photos and text to create a professional look that will resonate with others.
Choose images that highlight your professional accomplishments rather than your personal interests. This will help you convey a professional image without being too bland or boring for readers.
Make sure you have at least one photo of yourself with your book(s) prominently displayed on the front page of your profile so people can see what they’re buying before they buy it. Consider using pictures where you’re wearing something that would.
2. Claim Your Custom URL
To get the maximum benefit from LinkedIn, you need to claim your custom URL.
Your custom URL is a unique address that only you can use.
If you don’t claim it, your name and photo show up in search results as “Author A.” If Author B has already claimed it, his name shows up instead of yours.
Claiming your custom URL gives you more visibility on LinkedIn by associating it with a professional title like “Author” or “Entrepreneur.” It also provides a link to your website so readers can learn more about you and buy your books directly from Amazon .com .
From LinkedIn
3. Create a Great LinkedIn Banner
Once you’ve created your LinkedIn profile, you need to create a great banner for your profile.
This is the best way to get people interested in finding out more about you.
Make sure that the image that you use is good quality and looks professional. You can also change it every few months if it doesn’t look professional enough or if it gets too old-looking.
Pick a design that’s simple and easy on the eyes. It should be memorable without being distracting or overwhelming. You don’t want your readers to click off because they feel like they can’t take in everything at once.
You can make this even more effective by adding some keywords that people might be searching for when they find you on LinkedIn.
For example, if you’re the author of “The 5-Minute Morning Ritual: How to Get More Done in Less Time Every Day,” add the word “Morning” or “Ritual” as one of your keywords.
4. Add a Professional Profile Photo
This is what your followers will see and remember first about you. Publishing a profile without a picture means you will have a lot less traffic and a lot less opportunity to
It should be a picture of you that’s professional and portrays your personality. No iPhone selfies, please
You can choose an image from your library or hire someone to take one for you. Just make sure it meets these guidelines:
Your face should be visible, but not too close to the edge of the frame Your eyes shouldn’t be closed You shouldn’t have sunglasses on. You need to look directly at the camera.
LinkedIn has strict rules about what kind of photos can be used, but it’s usually okay to use one of these:
Portrait shot with neutral background and white or light-colored shirt/blouse
5. Create a Short, Clear Tagline
A tagline is a short, catchy line of text that appears in your LinkedIn profile. It’s often used to describe your career or the books you write. LinkedIn is for authors.
You can also use it to signal what type of content you post on LinkedIn. Don’t use “Looking for Opportunities” as part of your photo or headline. Recruiters and business people want to be able to tell who you are and what you do right away.
The general rule is to make it very specific and relevant to your professional interests, but not so specific that people don’t understand it.
For example, if you're a novelist who writes science fiction and fantasy, you might use "Science Fiction and Fantasy Writer" as your tagline.
6. Write Your “About” Section
LinkedIn has a few different areas to include in your profile, but the most important one is your “About” section.
Your LinkedIn “About” section is like a mini-profile of you, and it can be used to introduce yourself and showcase some of your best work. The About section should always begin with an introduction that clearly describes who you are, what you do, and why people should care about you. You can use this space to highlight any special skills or experience relevant to LinkedIn (like how many connections you have on LinkedIn).
This is also the place where you want to communicate your career goals or achievements.
It's also a good place for links back to your website or social profiles.
7. Add Your “Featured” Items
If you have blog posts, an author website, or any type of social media content you should add it to your featured section. Thus enhances your professional presence. Talk about speaking engagements and show off yourself on other social media platforms.
8. Describe Your Role Clearly and Concisely
The “About” section is what people see first when they land on your profile. It should be a short and sweet summary of who you are, what you do, and why they should care.
You can include this in your About Me section or add it as a sub-heading to the right of your name (or both).
It should also be self-explanatory so that people don’t have to read any other part of your profile before finding out about you. Make sure it says a writer in your LinkedIn job title.
This is especially important for authors because readers often skip past their bios to get to their book info. If you want readers to know more about what you do, then make sure this information is included early on in the process.
Publishing a blog is another way to get your name out there into the ether of LinkedIn. Other members will go to the social media platform to read posts by members they follow. These posts as articles will show up in Google search results as well. So it is content that can be read by people who do not follow or connect with you on LinkedIn.
Keep your articles or blogs short and to the point for this social network. You can get into more detail than a post but again reasonable length is good. Remember blog posts that are algorithm-friendly are usually about 1500 words at most.
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