Select a Digital Transformation Framework, and gain a new perspective
Digital transformation is the process of transforming a company’s value proposition, business model, and processes to enable digital interactions. This transformation can be achieved by conscious copywriting, such as a dedicated website, or by way of digital algorithms and bots. Digital transformation is a shift from the analog to the digital, which represents a change in human behavior and business practices.
By enabling digital interactions, the process of digital transformation frameworks has transformed industries such as finance, travel, media, and advertising. Digital transformation is also sometimes a hybrid of physical and digital, or Phygital.
The term "digital transformation" was first coined by Clayton Christensen in his book "The Innovator's Dilemma". In it he argues that rather than being disruptive or progressive society is undergoing what he calls a "disruptive innovation", meaning that new market entrants are able to enter a market and steal the share.
In order to avoid this, Christensen argues that companies should systematically transform themselves for the digital age by implementing bold innovations in technology, process, and culture. The strategy must be a deliberate one, with a clear and attainable goal. In response to the fundamental changes that are brought about by the digital age,
Christensen argues that companies should systematically transform themselves by implementing bold innovations in technology, and process. and the culture strategy of deliberate transformation should be guided by clear goals to avoid being overwhelmed by change. In response to Christensen's theory, companies should systematically transform themselves through implementing bold innovations in technology, process, and culture. A strategy of deliberate transformation should be guided by clear goals to avoid being overwhelmed by change.
In 2015, Sumitomo Mitsui Financial Group launched "The Digital Big Bang Project" to transform its business model and enable it to better respond to the demands of the rapidly changing global landscape (Overview of The Digital Big Bang Project). A key element of the project was a transformation initiative that involved the development of a digital banking platform named MiFi, which enabled the bank to expand into new markets and offer innovative services to its customers.
"Transform" is Sumitomo Mitsui Financial Group's vision for the future, where every customer has a personalized bank built on the interactions they have with the bank and its products and services. In implementing this transformation, Sumitomo Mitsui Financial Group needed to create a strategy supporting its goals. Our digital strategy framework (the next two slides) outlines some of the key principles that supported the implementation of this transformation (Creating a Digital Transformation Strategy).
Benefits of Transforming your Business through a Digital Transformation Framework:
Raising Awareness of your Business: When you create a website, blog or app – it’s easier to see how to market your company because there is one place for people to go. It is also easier to show off the new products and services that you have just released.
Building Your Brand: The more your website, blog or app looks professional, the more people are going to want to make a connection with you. It’s easier for people to take your company seriously when they are able to find information about it easily.
Improve Customer Connections: When your business has a presence on multiple platforms, it is easier to make connections and find out more about your company.
More Visibility for your Business: Websites having apps are great for search engine optimization because the content can be distributed across all social media platforms so it is easy to find.
A digital transformation framework has been used to describe a broad range of transformations, including the process of digital technologies displacing traditional business models and the use of technology in order to bring about productivity increases and cost reductions. Such transformations can be achieved by conscious design, such as a dedicated website, or by way of bots that perform digital tasks.
Key principles of any digital strategy framework are as follows:
Focus – Digital initiatives should be structured around clearly defined objectives and aligned with business goals. The organization should focus its resources and investments on initiatives that have the greatest potential for realizing business benefits.
Scale – Digital initiatives should be structured around clearly defined objectives and aligned with business goals. The organization should focus its resources and investments on initiatives that have the greatest potential for realizing business benefits.
Agility – Digital initiatives should be structured around clearly defined objectives and aligned with business goals. The organization should focus its resources and investments on initiatives that have the greatest potential for realizing business benefits.
Digital Readiness – Digital initiatives should be structured around clearly defined objectives and aligned with business goals. The organization should focus its resources and investments on initiatives with the greatest potential for realizing business benefits.
Companies that are able to accurately predict customer behaviors, who would be the most profitable customers, or which advertisements have the highest deflection rate can take advantage of these opportunities. An example is a company that uses machine learning algorithms to analyze data from web searches and understand what people are looking for when they use their service. Another example may be copywriters who use AI SEO tools to find the best keywords for their or their client’s web presence.
Radical transformation is the most disruptive and risky, but it is "the only way for businesses to achieve a state of digital leadership."
Three core imperatives are as follows:
Initiate more digital business processes with a focus on speed, automation and removing barriers: This seeks to improve efficiency by building new business scenarios and leveraging technology.
Greater customer experience through enhanced digital interactions: This focuses on ensuring customer success by providing enhanced experiences across channels and channels.
Create new customer relationships using digital interactions: This seeks to build a digital ecosystem so businesses can compete more effectively by increasing the depth of their customer relationships with the use of social media and other digital tools.
From a marketing perspective, one can describe the process of digital transformation by using the four stages of evolution
Digital transformation begins with identifying needs or opportunities and then progresses through an evolution of market research, strategy development, market testing, and finally a focused adoption.
This is done in two ways: first by mapping out what data sources are available to help them reach their goals and second by understanding how they can use this data to design a digital strategy.
Mapping Data Sources:
Identifying sources of data that are available to a business today, including internal and external resources, which will help them reach their goals.
Volume of data: The amount of data generated by an organization. Internal sources: Internal data is created within an organization, such as employee feedback, sales data, and customer support calls.
External sources: Data is provided by third parties such as publicly available databases and external vendors.Volume of data:
Data from a customer relationship management system, internet searches, internal emails, and social media posts are just a few examples of the data that can be generated. One way to analyze this data is through machine learning algorithms that can predict future behavior and identify trends.
This can include raw data, unstructured text, structured text, or video and multimedia files. Data types: Data types are the various ways that information can be stored and compiled including numerical, alphanumeric (text), images (still or moving), audio and video recordings.Amounting to a substantial amount:
Designing Digital Transformation Strategy:
Using the maps of data sources listed above to create a digital strategy that enables the company's vision and helps them efficiently achieve their goals. Using the maps of data sources listed above to create a digital strategy that enables the company's vision and helps them efficiently achieve their goals.
Digital transformation is an ongoing process in which companies must constantly adapt their strategy to stay relevant. Conscious copywriting helps businesses stay on top of the curve by providing captivating content across all channels of communication. Conscious copywriting is the ultimate tool to take your marketing from good to great. , and if you're reading this, then you're likely enough of a pro to be able to use it.
When you have a solid understanding of what your brand is all about, the next step is to create messages that are aligned with that message. If your brand values also align with customers’ needs, then it's easy for content to flow from campaign to campaign.
To write captivating content, try following these steps:
1. Define Your Message
2. Understand What Your Brand Is All About
3. Create Messages That Are Aligned With That Message— Then, Make It Yours!
4. Find Creative Ways To Deliver Your Message
Many kinds of copywriting can be used to help a company hone its message as part of its digital transformation framework and strategy.
Some of those include:
And there are benefits to creating lasting content value with Evergreen Content.
Digital transformation is a never-ending journey to stay ahead of the curve and make sure that you are not lagging.
Today, it is not enough to just have a website, a blog, or an app. Your business needs to be accessible via apps and web services that can be consumed on multiple platforms. Companies need to be connected to both offline and online ecosystems to be successful in the digital economy. Many companies still struggle to make their business processes more efficient by using digital technologies. However, business leaders who are willing to embrace new technologies will find it easier to achieve their goals.