Content repurposing for Creatives, a how-to
How can You repurpose content?
How can a content repurposing service help your business?
Content creators and content marketers know that re-purposed content is an effective strategy. It is a good opportunity for recycling material to reach a wider audience. We often forget about all the wonderful content we created before. If you have created some content you have a few articles on YouTube or your own website that could be reused on other platforms. This article provides tips on using existing material to save time reaching a new audience while maximizing the value of the existing content.
A marketing strategy that includes content creation for different social media platforms, as well as website posts, should include some kind of repurposing service will be explained in this post. At the end of this I hope you will understand how content marketing uses a content repurposing service. Part of the copywriter's job description is to repurpose content.
more traffic per month
how new pieces are reused
enhance your brand voice
reuse content for multiple platforms
What is Content Repurposing?
It is taking an already published blog post and reposting it in some form on another site. As in, taking your blogpost and reposting on Medium, or posting snippets on LinkedIn or Twitter. It is simply reusing content you have already produced again, and again, and again.
The benefits of content repurposing include:
Easier Scaling: Repurposing content makes it much easier to scale content creation. Instead of creating every post, video, or infographic from scratch, you can use a piece of new content as the basis for multiple pieces of content.
New Audience Reach: Repurposing content allows your content to get in front of a completely new audience. For example, a blog post can be turned into a YouTube video, reaching a different audience.
Time-Saving: Repurposing content saves time because you already have the data to point you toward high-performing pieces of content to reshape and redistribute.
Effective Content Creation: With a content repurposing strategy, you can focus on the content you already know performs well and that your audience is interested in. This eliminates the guesswork around creating engaging content and frees up your time to do other tasks.
There are many ways to repurpose content, including turning a whitepaper or research report into a blog post, creating a Mastodon thread from a blog post, or repackaging blog posts into a fresh new guide. To identify content to repurpose, you can go through your library of old blog posts to see which content is high quality and relevant, or use Google Analytics to see which posts have performed well.
Why is Repurposing Content helpful for SEO?
Repurposing content can help boost your SEO in several strategic ways. Here are some of the top benefits to consider:
1. Create multiple pieces of content targeting the same keyword. Repurposing a single piece of content into different formats like text, video, infographic, etc. can result in multiple pages targeting the same main keyword. This provides more opportunities to rank for that term and own the first page of search results.
2. Build fresh links and authority. When you update and repurpose older content, it gives you a chance to promote it again and earn new backlinks from industry websites and influencers. These high-quality links can greatly improve your site's domain authority and page authority scores, lifting your overall rankings.
3. Expand your audience reach. Repurposing content for new platforms means you can connect with more of your target audience across social media, YouTube, podcasts, and more. The broader exposure strengthens your brand and content, making it more authoritative in Google's eyes.
4. Signal freshness to Google. Search engines want to showcase current, up-to-date content. Repurposing and updating old posts indicates freshness and relevancy to Google. This can boost the repurposed content and lift other related pages on your site.
5. A cost-effective tactic. Creating new content from scratch is far more resource-intensive than repurposing what already exists. 46% of marketers say repurposing is more effective and 65% agree it is more budget-friendly than creating new content.
In summary, a strategic content repurposing strategy can maximize your time, resources and existing content while multiplying its SEO benefits for your brand. Reach, authority and conversions can all see a boost.
You will reach more people per month with such a service.
New pieces of content are reused
You can post to your blog and email subscribers
Drive traffic to your site from other sources
How to determine which content to repurpose: 5 steps
Audit your existing content.
Identify content gaps and new audiences.
Choose content to repurpose.
Brainstorm repurposing formats.
Map out a repurposing plan.
Following these steps will help you strategically choose the right content to repurpose and turn it into a variety of new assets that will extend its reach and value. The key is to be targeted in which content you repurpose and how you give it new life. With a thoughtful approach, content repurposing is an efficient way to maximize your marketing content.
These are also services that are part of a creative author website.
Email marketing would also be good for repurposing content.
And having engaging website copy is good for SEO.
Repurposing Content Some Ideas
Republish Existing Content
It is the easiest way to reuse a document's contents. This means exactly that you would say it'll take an effective article to new audiences reprint it on your blog and publish it. Content syndication is the process of posting republished content to a website. You can also publish on different websites as guests. Syndicating content is the most efficient method for gaining a larger audience and increasing backlinks. While you can publish repurposed content, guest postings are among the best.
Turn a blog post into a new article on Medium
Medium has been an important source for guest posting and sharing content since 2012. I know this is a fact, it makes no difference. It currently boasts 62 million daily visitors and is popular with many users. These stories can be completely original and sometimes they can be syndicated. Creating and promoting content on Medium is a wonderful way to increase your exposure to existing audiences and increase brand visibility.
How to set a canonical link on Medium
To do this you will need to click the three little dots in the upper right-hand side of your article and then look for ‘Story Settings’.
Make a blog article into an Infographic
Creating infographics for a blog post that can be displayed on a screen (as statistics) can also be useful. Blogging Wizard adapted the blog article titled, The Blog Guide to Examining and Understanding Social Network Behavior in order to publish the information in an infographic for its website. Besides designing your own graphic, it is not necessary to employ an architect. The tooling available in Canvas Pikachart and Venngage includes templates that allow for designing your own infographics.
Convert a Blog post or Ebook into an Email Series
You can make blog posts, e-mail courses, or emails. This can help you collect email addresses from your customers. A drip marketing plan creates e-mail messages automatically delivered by the user after the initial signing up with the e-mail. It works well if you're planning on having product demos. The following methods may be used to use content that has been reused.
Turn a webinar into a presentation or SlideShare
CopyBlogger turned the blog post from its three-part story into a slideshow with more than 500.000 views. Creating a slide share requires creating presentations using PowerPoint Slides, Keynote, or a presentation-building app. If you upload a video to SlideShare, the video will be turned into a slideshow for viewing and sharing by the user.
Turn a blog article or web page into a short video
Choose a detailed blog post with visual potential. Summarize the key points and rework them into a script for a 2-3 minute explainer video. Keep it concise and conversational. Record yourself narrating the script while displaying relevant images, graphics, on-screen text, and short video clips to engage viewers. Add an intro/outro, transitions, and light editing to polish it. Embed links back to your blog post for more details. A short, punchy video can breathe new life into old content and attract new audiences on YouTube and social media.
Create Reusable Checklists from blog posts or Instagram posts
Turn blog posts into reusable checklists and worksheets for readers. Extract key tips, steps, or processes into a simple, scannable checklist they can print and work through. For more detailed posts, create fillable worksheets and templates to engage readers. Checklists provide a handy reference and give readers a valuable, tangible resource based on your content. They can link back to your original article for context. Repurposing posts into checklists and worksheets boosts value, gives you new shareable formats, and brings readers back.
Know Your Purpose
Identify a clear purpose. Do I want the information to be reusable and not reused? It is not because SEMrush told me so. The repurposed will be useful when your goal is changed. You can get subscribers for a blog post and bring in qualified leads for a sale so you can use repurposed content in the blog. Changing a topic is a great way of achieving a specific goal. Consider updating as a minor tweak or edit while redesigning reflects much larger changes. Revamping could involve modifying keywords, links, meta descriptions, headers, etc.
Develop Your Content for Repurposing
When all of your research is accomplished, decide which order your new product should lead, preserving the original intent in mind. After determining on your form, choose the best technique in the following list. Develop the outline and convert it to high-quality content. The process is dependent upon how you create content but the end result is essentially the same - revived and repurposed versions.
Find and Create Evergreen Content
Whenever you publish a blog post, keep in mind that you will eventually want to share it on other channels besides your website. Shorter content is more appropriate for this because it doesn't take much time to repurpose and post elsewhere. Consider making your writing evergreen by concentrating on topics that will stay relevant over the course of many years rather than just months or weeks.
Pick a piece of evergreen that is more interesting than anything else in your opinion. You may jump-start it with Content Ideation tools. and ideas, but then dig into it for a long time. What is the most difficult step in writing a website or blog? The most difficult part of writing anything is coming up with ideas. The task seems impossible and overwhelming, but if you break it into smaller pieces that you can work on one at a time, the task will be less daunting and more manageable.
Review Your Recent Feedback
Find out how many people have viewed your posts
Allow comments on your blog posts so that you can gather this data for your content repurposing needs. This information will help you understand what is not clear about your writing and what is working in your piece. Hopefully, the feedback is more than a smiley face emoji too.
Hope this article helps you understand what content repurposing is and how it can be done. And especially remember that content repurposing is always necessary at some point. Even if your content repurposing service only includes SEO review of your blog posts.
Thank you
FAQ
How does the effectiveness of content repurposing vary across different industries or niches?
The effectiveness of content repurposing can indeed vary significantly across different industries or niches, largely due to the diverse nature of audience engagement and content consumption habits. For example, industries with rapidly changing information, such as technology or finance, might find that certain types of content quickly become outdated, making repurposing more challenging.
On the other hand, evergreen content in fields like education, health, and wellness can be repurposed more effectively over time. The key to successful repurposing in any industry is understanding the audience's needs and preferences and tailoring the repurposed content to meet those needs while ensuring the content remains relevant and valuable.
What are the specific metrics or indicators to measure the success of repurposed content?
Measuring the success of repurposed content involves looking at a variety of metrics that align with the original goals of the content marketing strategy. These metrics can include an increase in website traffic, higher engagement rates on social media platforms, improved search engine rankings, and an uptick in conversion rates.
For a more nuanced analysis, content marketers might also examine the performance of repurposed content in terms of audience growth, lead generation, and the level of interaction or feedback received. It's important to set clear objectives for each piece of repurposed content and use appropriate analytics tools to track these indicators over time, allowing for adjustments to the strategy as needed.
Are there any potential risks or downsides to repurposing content too frequently or inappropriately?
Regarding the potential risks or downsides of repurposing content too frequently or inappropriately, it's crucial to strike a balance between leveraging existing content and maintaining originality and freshness. Over-reliance on repurposed content may lead to audience fatigue if consumers feel they are encountering the same information repeatedly without new insights or added value.
Additionally, repurposing content without adequately adapting it to fit the context or platform can result in a disconnect with the audience, potentially harming the brand's reputation. To mitigate these risks, marketers should ensure that repurposed content is thoughtfully adapted and updated to reflect current trends and audience interests and that it complements a broader content strategy that also includes original content creation.